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January 25, 2008
Out With The Old
Greetings from a chilly Boston and an empty, but buzzing, 143 room hotel
located in the heart of Boston’s Copley Square! My name is John Maibach, General
Manager, and welcome to my blog! If this is your first time visiting our
site…thank you for your interest in the new Copley Square Hotel! If you
have visited our site before, welcome back - you have probably noticed
a significant change! If you have not heard…Monday, January 14th began
a new era for the historic, 117 year old Copley Square Hotel as the doors
were closed for the first time since opening in 1891! I invite you to read
our Press Release to learn more about what is happening inside our four
walls.
While there is plenty of ‘heavy lifting’ going on throughout the property, we
have spent a lot of time preparing for this day by developing our new brand;
much of which you can see on our new landing page to the website (logo, tag
line and positioning statement). We are extremely excited with our new look
and we hope you are too! We believe it will assist in setting us apart as
an urban chic alternative to the many traditional Back Bay hotels found within
our neighborhood. While we continue to work diligently developing the brand
with Advertising, PR and Marketing, our Operations team is also hard at work
implementing a host of service initiatives that will surely ‘WOW’ you unlike
any other Boston property! While a new product is an important beginning, we
also realize that true loyalty can only be earned through superior service
offerings provided by friendly, yet efficient, Associates and an attention
to detail shared by all.
On the physical product, we are well into the liquidation phase of our
project. Furniture is being removed, bed and bath linens donated to a local
charity, and, quite frankly, just trying to stay out of the way of the many
contractors throughout the hotel preparing the building for construction
(currently only about 20-25 today but will soon be as many as 60 workers
a day!). We haven’t started with demolition but are anxious to ‘knock down
walls’ – literally! Yet a little leery as to what we may find behind 117
year old walls!
I look forward to updating my blog a couple of times each week and sharing the
excitement of our renovation and re-invention. Shortly, we will outline many
of our new Service initiatives, our extensive guest loyalty program, introduce
other key members of the team and discuss career opportunities at ‘the C2’. I
invite you to visit again and not only watch the re-invention of the Copley
Square Hotel happen right before your eyes but to also share your ideas and
suggestions for making the Copley Square Hotel Boston’s best urban chic
property!
I invite you to visit again and to watch the re-invention of the Copley Square
Hotel happen right before your eyes.
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